Sometimes you just can’t help clicking, no matter how reasonable of a person you think you are. At least, I can’t. Clickbait is anything that creates the desire to press a button or click the link based upon its outrageous or fantastic claims. The imperative to “get more clicks” is the mantra for many web developers and content providers these days. The misleading and often sensational manner of getting them is not important.
It can be a headline, often with a tagline that includes “Shocking”, “Sexy”, “You won’t believe” or an overabundance of exclamation points. Sometimes it is the siren call of an enticing photo…think wardrobe malfunction or dog driving car. List-baiting is another way they get you to click, because who wouldn’t click on “27 Suspicious Nipples and the Cats Who Love Them“. Sometimes it is asking a simple, ridiculous question, “Did Miley Cyrus use her pet iguana to smuggle missile parts?”
So instead of calling your article “English Language Tips”, how about sexing it up a little with “29 Sexy English Language Tips that will Save You Thousands of Dollars!“